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Decadent Beauty

Pillar-box red or electric neon eyeshadows - be inspired by the look of the stars of past decades and update it for a glamorous look. crack

We might think we’re being fashion-forward with pillar box red lips or electric neon eyes but so many of today’s beauty secrets are borrowed from the past. Whether it’s the style of 1950s Hollywood starlet Grace Kelly or 1990s grunge a la Kate Moss, yesterday’s iconic looks are still just as ‘on trend’ today. But what’s the go-to colour everyone needs in their cosmetics bag that transcends fashion fads?

“I think purple has consistently been the most popular colour of the past seven decades,” creative director of No7 Lisa Eldridge reveals. She explains how to replicate the key feature from your favourite beauty decade - and update it with a twist.

Fabulous Forties
Inspired by Hollywood screen sirens, think allure and glamour.

Key feature: Red lips
“Lips were first stained with a cherry red lipstick, applied with a lip brush,” Lisa explains.

“Next, lips were lined with a lip pencil to create a well-defined look and help the lipstick last. Complete the look by blotting lips and adding No7 1940s Lipgloss in Judy, mainly concentrating on the centre of the bottom lip to add volume.”

Flirty Fifties
Reminiscent of the technicolour era of feminine fashion.

Key feature: Blue eyes
“A block of the brightest blue shade in No7 1950s Flirty 50s Eye Shadow Trio was used all over the lid, blending up and over the socket line and fading towards the brow,” Lisa says.

“A lighter duck egg blue shade was used at the inner corner and underneath the eye along the lower lashes.”

Emphasise 1950s eyes further with a black liquid liner on the upper lid and lift at the outer corner to create an elongated flick. Exaggerate the ‘kitten’ effect with extra mascara at the outer corners to lift lashes.

Swinging Sixties
Inspired by icons like Twiggy, Jean Shrimpton and David Bailey’s trendsetting graphic black and white photographs.

Key feature: Graphic eyes
“This look is all about the eyes,” Lisa says. “The white shadow from the No7 1960s Eye Trio Swinging 60s was brushed all over the lid from lash to brow.

“White was then patted on to the lid area with a sponge applicator to add a more opaque coverage.”

Apply a black liquid liner thickly and close to the upper lashes. Thicken towards the outer corner and extend up and out. The same liquid liner is applied along the lower lash line and at the socket line extending at each corner for a dramatic 1960s vibe.

Supreme Seventies
New-age bohemian chic with pretty soft shades.

Key feature: Hippy chick lips
“This look works well with the current trend for pastels,” Lisa explains.

“Lips were lightly coloured with a moisturising lipstick and blotted. I then applied No7 1970s Lipgloss in Bianca liberally all over the lips using a lip brush.”

Electric Eighties
A club look inspired by music icons and the nightclub scene.

Key feature: Neon eyes
“The fierce blue shade from No7 1980s Electric 80s Eye Trio was applied with a damp flat brush to lay down a strong layer of colour to the lids,” Lisa says.

“Using a dry blending brush the blue was shaded and brought out and up towards the temples. The bright orange shade was used at the inner corner and blended up towards the brow.

“Finally the lime green shade was applied on to the brow bone and taken in towards the orange shade.”
Buff and soften the shadow shades with a large blending brush.

Feisty Nineties
The pared-down look of the early nineties new minimalism.

Key feature: Flawless skin
“Create the perfect base by applying your foundation with a brush,” Lisa says. Try a product like the No7 Instant Radiance Concealer under the eyes, then use a light pressed powder to give a velvety finish.
“Use a blush tint cream blush to the apples of the cheeks for a natural looking flush.”

The Noughties
Smoky smouldering eyes are the must-have look of the decade.

Key feature: Smoky eyes
“Always work on your eyes first so any excess can be cleaned off, before you work on the rest of your face - always a good idea with a smoky eye,” Lisa recommends.

“The brighter purple shade from the No7 ‘00s The Noughties Eye Trio was used first over the eyelid as a base.”

“Next, I used the deeper purple shade with a blending brush to create a deep socket line buffing and blending into the outer corner of the lid.”

Use an eye pencil all around the eye close to the lashes and smudge well, then use in the inner rim of the eye, top and bottom, for more intensity. Use lots of black lengthening mascara and concentrate mainly on the roots of the lashes.