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Verite Louise


Verity Symcox isn’t really your average “twenty-something”. At just 23-years old, she has accomplished what some men and women twice her age struggle to do, running not just one, but two businesses.

After taking ownership of her mother’s Nailsworth lingerie store, Knickerbockers, her ambition and confidence only continued to build, leading her to set-up her second independent lingerie store last November, this time in Cheltenham. Stroud Life newspaper consequently noted her talents and awarded her their Young Business Person of 2010 award in June.

The new store is located in The Courtyard, Montpellier, and is clearly very personal to Verity, reflected in her semi-self-naming of the shop – Vérité Louise. “Vérité is a French word meaning ‘the truth’ and Louise is my middle name” she explains. The truth is exactly what she pledges to deliver to her clients, “We properly fit bras; we will tell ladies outright if they are wearing the wrong size and get them in the right size for the sake of their comfort, posture and confidence – it can affect it all”

“Whereas the Nailsworth store is very young and trendy, Vérité Louise appeals to all ages with its sophisticated, classic styles, which is a popular look nowadays - the style certainly fits in well with the classy clientele that we get in Cheltenham!”

It’s clear from the way she speaks and dresses that Verity is clued-up when it comes to dressing well, and it seems this has been learnt from an early age. “My mother used to run an underwear shop and I would help her on weekends and in the holidays... I’ve also taken courses in beauty therapy and styling so I’m well aware of how important underwear is to help a woman look, and feel, good.”

There is a lot to choose from at Vérité Louise, with underwear styles ranging from pretty to sexy to classic to practical, and bra sizes starting from a 30AA going all the way up to a 46H! “A lot of women with larger busts are very used to a bra acting simply as ‘scaffolding’ if you’ll excuse the expression; just using it for support. However, with our beautiful bras we’re able to give ladies the option of having both support and sexiness in their underwear.”

As well as underwear, Vérité Louise offers stylish maternity lingerie from Hot Milk, a large range of swimwear including designer costumes, and the world-famous Spanx. The new Autumn Winter range comes in this month so customers can expect to see more nightwear and a new range of loungewear.

Coming up in November is the store’s first birthday and Verity is determined to make it one to remember with a three-day spectacular on the 2nd, 3rd, 4th which promises to be a great event! “We’ll be serving customers bucks fizz with canapés all day, giving away goodie bags, and having real models in place of normal mannequins wandering around the store showing off the new Autumn/Winter looks”.

To check out what Vérité Louise has to offer, Verity invites you to visit the store in The Courtyard, or to arrange a personal styling appointment call (01242) 253535.