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Street Style Competition

Fashion fades, but style is eternal. crack

“Fashion fades, but style is eternal” said the fashion guru, Yves Saint-Laurent and The Cheltonian, along with the Beechwood Arcade stores Love it! and Love It 2! are launching a brand-new competition to find people with a natural style who could scoop hundreds of pounds in prizes.

Starting this month, on a Saturday, Darren or Catherine Britton-Jeal, owners of the ladies’ wear stores, will take to the streets with a photographer searching for that certain someone (male or female) who could scoop £200 to spend in their shop and be treated to a free pampering session.

Darren explained the thinking behind the launch of ‘Street Style’. He said: “I am always amazed and delighted by all the stylish people you see around you every day in Cheltenham. I’m not talking about fashion, we aren’t looking for people dressed head to toe in designer clothes or a size 0, it’s about looking good in whatever you may be wearing.”

“I saw an elderly lady crossing the road recently and she looked incredible. So stylish – it’s something money can’t buy.”

The Street Style team will be looking for anyone aged from 18 upwards and any size or shape or sex who is oozing natural ‘style’. Whether dressed in Primark, Chanel, Gucci or M&S they will spot that star quality and stop you in the street. And if you are happy to join in the fun you can scoop £200 to spend in the shop plus lots of other goodies too. And feature in the November edition of The Cheltonian!

Darren added: “Men may think this is aimed at finding stylish ladies, but that’s not the case! Men have just as much natural style, and those £200 vouchers to spend with us would be a perfect way to solve the problem of what to buy your loved ones for Christmas!”

Love It! has just expanded it’s unique range of ladies’ clothing and accessories into their former shop, Thread Shed, which is just next door and offers top class

European styles at affordable prices.

And their involvement with Street Style is a fitting way to celebrate their new venture – Love It 2!

Street Style is a competition you can’t enter in any ‘traditional;’ fashion. There are no trick questions, no forms to fill in, no code words to text and no ‘terms and conditions’.

But if you look amazing in Armani; cool in casuals or just plain quirky in a mix of fashions – you may be in with a chance of being our Street Style star for November!

So if you’re out ‘n’ about the town on any saturday and you have style then Darren or Catherine may well spot you and select you as this month’s Street Style winner.

Remember, your gender, shape, size or age (provided you’re over 18) is of no consequence when it comes to our ‘Street Style competition. If you have a unique style, if you look the part and stand out from the crowd, if you’ve made an effort to look good, then you could be in for a pleasant surprise and a couple of hundred pounds worth of new clothes for your wardrobe.

So what are you waiting for?
Let’s get out ‘n’ about in our wonderful town, looking good, feeling great and bringing the style the the streets!

Love It & Love It 2
Beechwood Shopping Centre
T: 01242 260 613