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Dream Doors

Your Dream Kitchen Made Affordable crack

Have you ever moved into a house where the kitchen is beautifully laid out, well fitted and mostly in excellent condition? The only problem is that you absolutely hate it! It’s dark and old fashioned and looks like your mum and dad’s old kitchen from the 1980s. The cupboards are deep and roomy and the drawers glide silently with ease, but the oak veneer is scratched, the worktops are chipped and the leaky taps are not even of the mixer variety. And it definitely doesn’t go with the modern / contemporary / minimalist
dining room you had planned.

Sounds familiar? Then pay a visit to Dream Doors in Prestbury Road, just opposite the gates to Pittville Park. Dream Doors is a national franchise with 40 branches around the UK and provides a replacement door service which can save you thousands. Changing the doors and drawer fronts can dramatically change the look of your kitchen without the cost, stress and inconvenience of a replacement kitchen. At least that’s what the blurb says in the catalogue so I popped along to the showroom have a look for myself.

The owner Colin Biggs met me on arrival, but within a few minutes, a couple walked in carrying a cupboard door with them to find out if Colin could quote to replace all the doors and drawer fronts. Their kitchen, it seems, has extra deep cupboards and drawers but is not a standard size. No problem, Colin told them, everything is made to measure and he would be happy to drive over, take some measurements and provide them with a quote. The make-over could also include the worktop, sink and taps plus the cornices and plinths. That was what most people wanted, he said.

Colin started Dream Doors three and a half years ago with his wife Susan, from their home in Ross-on-Wye, where they still live with their two children aged 9 and 13. They chose Gloucestershire as their franchise area rather than Hereford & Worcester because it’s ‘busier’ here. Relying initially on advertising in the Echo and Citizen, after a year or so they decided to open a showroom in Cheltenham.

I asked him why he chose the kitchen business after spending 25 years as an insurance broker. He and Susan had built their own house in Ross, he informed me, and they had enjoyed it so much they wanted to work in a construction related industry and Colin wanted to run his own business. It’s a long way to come each day to Cheltenham – Susan also works in the showroom two days a week - but Colin loves
running his own business and one of the joys, he told me, is the people you meet.

As well as a massive range of modern, traditional and contemporary kitchen styles and colours, Dream Doors carries a wide range of worktops in laminate, solid wood, solid surfacing and Corian by Du Pont or Encore. Both Corian and Encore give the worktop a smoother finish with virtually invisible joints

But fitting new doors, drawer fronts and worktops is only part of the service. Using their own fitters as well as local tradesmen, Dream Doors can offer tiling, gas and electrics, flooring and full CAD design. They don’t carry any stock. Everything is made to order. From order to completion, an average job takes between six and 10 weeks, depending on workload and time of year, but without the trauma of having your whole kitchen ripped out and seeing good cupboards and drawers on the skip.

As well as local advertising, Colin relies on recommendations from previous customers, so ‘it pays to be nice to people’, he said. However, Colin is very pleased with the business they get from the website. The internet, he told me, works well for them. Dream Doors have their own website, which they promote nationally, but all Gloucestershire leads from the website come to Colin and Susan.

For me, the whole Dream Doors concept is a revelation. I’ve seen the new doors and drawer fronts you can buy in a DIY store and fit yourself, but here the end product looks as if a complete brand new kitchen has been fitted, and the cost is usually less than half. One customer had been given a quote for in excess of £30,000 for a new kitchen but Colin and his team gave the kitchen a facelift for £8,000! It was a particularly large kitchen though, and most of the work he undertakes is between £3,000 and £5,000. Many of his customers are pensioners, not just because of the cost, but also because doing it this way is far less stressful.

Dream Doors is at 1 Prestbury Road, GL52 2PN
Tel: 01242 571600 ~ Web: