The Cheltonian > Articles

Style For The Boys

Shape Things Up And Experiment With A Fresh New Look crack

Lee Douros, menswear buyer at unveils the key trends every man about town needs to have on their radar this season.

Eighties casuals
Forget the neon and glow sticks, for a modern take on the Eighties revival, it’s all about brandishing not-so-subtle logos. “There is a continuing resurgence of Eighties casuals brands with labels like Lyle & Scott, Fred Perry and Stone Island leading the pack,” Douros explains. “Think Eighties-style knitwear and slim-fitting jersey polos with that all-important logo - the bigger the better. “For a classic day look, team straight-cut or skinny jeans with a jersey polo buttoned to the neck and a slim-fitting v-neck cardigan or jumper in a bold bright colour or classic marl grey.”

Style tip: A white plimsoll is the essential shoe for this laid-back look.

Double denim
Side step trusty old joggers and turn your attention to denim to update your casual ensembles - and it’s a case of more the merrier, according to Douros.

“Jeans have always been a staple in men’s wardrobes but, now in 2010, the only to way to wear your denim is to double it! “The major trend for summer is not just wearing one piece, but two at a time,” he explains. “My key advice is not to pair a very fine chambray shirt with heavy denim jeans - try mixing a super-washed soft denim shirt with mid blue vintage-style jeans as a foolproof formula.”

Style tip: Experiment with washes and don’t be afraid to embrace the blue.

Riviera style
You don’t need a promenade and sea view to work beach-inspired styling this season. Dive into the trend by mixing up casual shorts and shirts with a slick blazer and deck shoes.

“The catwalks saw variations of the classic Riviera summer style with light cotton linen shirts teamed with trousers or brightly-coloured patterned beach shorts - key prints for this season include stripes or Hawaiian,” Douros advises.

“Team a white cotton or linen shirt worn with chino-style shorts, a well-cut navy blazer unbuttoned, deck shoes and Rayban Wayfarers for that quintessential strolling-along-the-St-Tropez-promenade look.”

Style tip: Always wear your deck shoes minus the socks!

Fifties preppy
If tailoring is more your bag you can still look smart but relaxed during the sweltering summer months. “A major story for the season revolves around the Fifties preppy man. This relaxed work-to-weekend look brings back the summer trouser staple, the chino, which can be rolled up at the ankle to wear with a deck shoe or white plimsoll,” Douros says. “Team them with a chambray-style or short sleeve checked shirt and a Harrington jacket.”

Style tip: Keep the look uber-smart by buttoning up your shirt to the neck and swapping the deck shoes for brogues.