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Beechwood Shopping Centre

The Sales Are On! Grab A Bargain! crack

After a sparkling Christmas in Beechwood with its fantastic lights and decorations, a visit from Santa and his reindeer and the chance to win a £500 shopping spree and a Wii console, the centre is now in the midst of New Year sales.

There are fantastic offers to be had throughout the centre and many stores, including Debenhams, are absorbing the VAT increase and not passing it on to shoppers in the form of increased prices.

Centre manager Owen Acland said many Beechwood shops have started their sales early or have already been discounting prices as a way to stimulate trade during what has been a very challenging year.

“While many will be advertising New Year sales, for most it will be a rejig of offers they have already been running. The fact that some shops are absorbing the additional 2.5 percent VAT is a welcome and generous boost for shoppers.”

Whether in search of that must-have fashion item, something for the home or a gift for a special occasion, shoppers in Beechwood can look forward to massive discounts, in some cases up to 50 percent off. There’ll be no shortage of bargains in high street favourites such as Animal, Cargo and Evans and independent shops such as Silver Mine, and on the balcony Love It, Ziggy’s and Edwina Edwards will also have offers to tempt you.

Game On, also on the balcony, has celebrated its third anniversary in Beechwood. Originality, hard work and sheer persistence has paid off in a growing and competitive industry for founder and owner Emma Mills as she looks forward to another successful year in 2011, selling and trading in the latest video games and consoles.

The 31-year-old entrepreneur decided to take the gamble of starting her own business and opening her own shop after ten years working for Game.

“I’d worked in the corporate field for a long time and felt the time was right and that I had enough experience to branch out on my own,” she said.

“Although it was tough, and it’s been even tougher dealing with the recession, I thought let’s give it a go, and I’m glad I made the move. It’s been a really exciting time.

“In the early days we ran a number of game tournaments and have since produced a loyalty card scheme, which all seems to have paid dividends.”

Emma says she has seen a significant shift in her customer base which was previously a very young clientele from 14 or 15 to late 20s but it is now more family orientated with the age groups widening.

Meantime, Beechwood’s seasonal traders Calendar Club, Green & Pleasant and Gifted will remain in the shopping centre until the end of January so there’s still time to take advantage of their offering.

For visitors, parking is easy with the car park accessible via Albion Street delivering you right into the heart of Beechwood and onto Cheltenham’s High Street making it the ideal choice for shoppers visiting the town.