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How To Sell Your Products Online

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If your business is involved in selling or distributing products, using the internet is a very effective route to increasing product sales. An e-commerce website can present your business to a whole new market, uninhibited by time or geographical barriers. It is also an extremely cost effective way of displaying your product range to your existing customers and to help keep them informed of your offers and developments, therefore helping to raise your sales. It’s simple to manage what product information you choose to display on your website and while selling online – or e-commerce as it’s otherwise known - can improve the customer experience by making shopping more convenient, selling more products online can also reduce the time and cost used by your business in sales and its administration.

So you want to sell online, but how do you go about it? Your obvious need is a website. At the most basic level your website needs to have an ordering facility, and ideally a secure online payment capability that your customers can use. Ideally, your website and its order and payment facility should also be integrated with your stock and sales order database software system, and if trading online is to become a significant focus for your business, automatic integration is essential; it’s key that your website developer, if you’re using one, can achieve this.

Integration between your software database and your website makes e-commerce far more efficient for your business as sales orders and stock levels are processed and adjusted automatically instead of manually. For customers visiting your online shop, it means that the information displayed on your website, such as availability of your products, is up to date and accurate.

While your website can be designed in a variety of ways to suit your marketplace, it’s usually important to retain control over the uploading and management of content on your website. Put simply, if you want to promote a new product for sale on your website or quickly change prices to suit market influences, if it’s only your website developer who can do this, it could take unacceptable time – not to mention additional cost – every time you want to change your website’s content. A CMS (Content Management System) can therefore be built into your website and you can change relevant content on demand, with little or no knowledge of website design required.

So now you have your website, which is integrated with your stock/order database software, designed to suit your marketplace and complete with a CMS, but how do prospective customers find your website on the internet in order to buy products from you? This is the arena of SEO or Search Engine Optimisation. Basically, the intention is for your website to be ranked as high as possible on internet search engines, such as Google, in the results of keywords relevant to your business and its products. If you sell golf equipment, for example, when a prospective customer searches for ‘golf clubs’, it is preferable, if not essential, to feature high on the results rankings – page one of Google if possible. It’s imperative that your website developer has competency in Search Engine Optimisation and a clear understanding of the ‘key words’ or search terms that prospective customers may use to locate the products you sell.

www.oglwebservices.co.uk can provide more information on getting started with e-commerce or progressing your company’s existing online sales, or for no obligation consultancy or advice

Email me at: alex.byles@ogl.co.uk

or call: 01299 873 873.