The Cheltonian > Articles

Seventies Fever

Big Flares, Big Hair And Platform Soles. crack

If there’s one trend dominating this season’s silhouettes, colours and accessories, it’s the spirit of the Seventies.

Designers went back in time with a catwalk tribute to the era featuring big flares, big hair and even bigger floppy hats and platform soles.

While Marc Jacobs, Louis Vuitton and Pucci flaunted glamorous brights and disco hedonism, the likes of Etro and Ferragamo opted for stripped back safari neutrals.

“I learned about fashion during the Seventies,” Jacobs said of his influential spring/summer collection.

“There’s a beautiful, decadent kind of glamour to that period, so it felt right and fresh to revisit it for young women who didn’t experience it the first time.”

Don’t be put off if you were digging the original trend in your heyday - this season is a stylish celebration of the decade with a modern spin.

From Studio 54 disco to relaxed boho, the era is packed with different inspirations to suit your style.

Try transforming your wardrobe into a Boogie Wonderland of Seventies chic.

Disco glam
Crank up the Donna Summer songs and find your inner disco diva, this take on the trend is all about Seventies glamazons.

‘More is more’ was Marc Jacobs’s mantra as he transformed his catwalk into a dance floor of warm bright colours and vivid lurex prints, styled to the max with wild crimped hair, oversized accessories and glitter.

Think Studio 54 and jazz up your evening wear this summer with jewel colours, slinky jumpsuits and glamorous Halston-inspired maxi dresses, topped off with lashings of gold.

Essential items: One shoulder jumpsuit, lurex jersey, shiny gold accessories.

Hippy chic
Embrace your bohemian side with a fresh take on the laid-back Seventies.

Flowing folksy dresses and paisley prints have merged with punk rock to give the classic hippy a modern grunge edge.

The Topshop Unique catwalk looked like Grace Coddington (the retro creative director of American Vogue) tinged with Kate Moss as models strode out in floaty kaftans teamed with skinny trousers and floaty maxi dresses featuring sexy splits.

Go prairie punk by adding a dark suede fringed waistcoat to your outfit. Whatever your take on boho, give a big nod to the trend with this summer’s must-have statement accessory, a wide brimmed floppy hat.

Essential items: Print maxi dress, fringed waistcoat, floppy hat.

Slick safari
The Seventies wasn’t all garish colours and floaty fabrics. Appease the practical side in you with the urban safari trend. For a twist on bland office suiting for the summer months, try camel tailoring complete with utility detailing such as a belted waist and endless pockets.

Take inspiration from fashion house Etro who mixed up geometric detailing with colour blocking in a neutral palette of tobacco, chestnut brown, mustard yellow, and burnt ochre.

Keep your silhouette long and lean with leg-lengthening cork or wooden wedges that look equally as fabulous with flared trousers or safari-style rolled up legs.

Essential items: Safari trouser suit, mustard shirt, towering wedges.

Love story
If you’re daunted by thoughts of Seventies hippies and the extreme, opt for the more understated Love Story-style chic. Utilise your denim collection if you favour a more simplistic look. Think high-waisted flares teamed with a simple white blouse, as seen at Derek Lam or, once you’re feeling brave enough for bare legs, try an A-line button-down denim skirt.

Long, fluid lines with pleat midi skirts will also tap into the minimalist mood. But maintain your Seventies-esque feel with mega-chunky platforms or cork-soled heels.

Essential items: A-line denim skirt, white blouse, platform heels.