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World Of Guitars


The Minett family are, this year, celebrating 50 years of trading within the lower High Street area of Cheltenham, now better known as Cheltenham’s West End. Ken Minett, who is now retired, set up two businesses in Cheltenham in 1960, which his two sons, Ron and Antony, later took over. Ron now retails as Discount Tools, at 356 High Street, and Antony is the proprietor of World of Guitars, which can be founded at 374-376, High Street.

World of Guitars was formally known, for many years, as ‘Cheltronic’; which used to specialise in electronics pro-audio/disco equipment. It now specialises in guitars and other fine musical merchandise.

Antony has been running his own shop since his late teens which means he has been trading for nearly thirty years! He says, “I can’t imagine doing anything else. The West End of the High Street still has a lot to offer in terms of specialist shops, and each one can offer personal service and sound advice to their customers”.

Since trading under the name of World of Guitars for the last 5 years, Antony has seen a steady increase in customers; both professional and keen amateur musicians who come back time and time again. Many travel miles to buy guitar strings and accessories which World of Guitars aim to sell at very competitive prices. Good customer relations have always been the Minett family’s “number one priority throughout the last half century of trade and will continue to remain so”.

Antony is a passionate musician himself, and admits there is nothing quite like the sound and versatility of a well played guitar. “There are hundreds of different makes of guitar on the market and many come in different shapes and sizes. You can choose from acoustic, electro-acoustic, electric or bass – our prices start at just under £30 to over £1000 for the rarer and more vintage instruments. Ukuleles are also a popular instrument which can be played by all age groups and we have many different varieties and colours of these great instruments to choose from”.

World of Guitars are always happy to purchase good second hand instruments, and offer part exchange to customers who want to trade in their old instrument for a new upgraded model. Antony says, “If you have never tried playing a musical instrument then why not try and give it a go, who knows you may well be the next rising star!”

One such rising star - Antony tells me - is Chris Buck, who started visiting World of Guitars with his father when he was 14, regularly travelling from Wales. Now aged 19, Chris has been hailed as one of the greatest up and coming guitarists within the music industry this century. You can hear his rock and blues-influenced band play by visiting

Whether you are buying or selling instruments, World of Guitars are always available to help you make the right choice, and if you can’t find what you are looking for then Antony can help you find it! The shop is open 10.30am-5pm every day, except Wednesdays and Sundays when they’re closed.