The Cheltonian > Articles

Mumpreneurs launch children's boutique

New children’s clothes store launches in Montpellier. The Cheltonian finds out more...

Two Cheltenham based mums who got together at a royal wedding party to celebrate the marriage of Kate & Wills, have ended up celebrating the start of a new business partnership.

During the Oakland Avenue street party, the pair decided that their mounting piles of children’s clothes could be turned into a local business opportunity. Jo Friel and Libby Reichwald from Prestbury had both dreamed of working for themselves and after a chance meeting, they did just that! An awful lot of planning, hard work and a few months later Cheltenham’s retail sector has a new addition, Carousel.

Carousel is a small boutique specialising in pre-loved children’s clothes from new born to teens. It provides nearly new clothes for babies and children in the heart of Cheltenham in Montpellier. Selling a carefully selected range of gently worn clothes and accessories, Carousel’s stock is always up to date and seasonal.

Co-business founder Jo says: “Carousel began with a seed of an idea, on one of the most memorable days of the decade, the wedding of The Duke and Duchess of Cambridge. Over the next few weeks and months, the idea for recycling mine and friends’ pre-loved children’s clothes blossomed into a fantastic business opportunity. In no time at all we were swamped with an amazing range of clothing and now have a huge selection of stock ranging such as Zara Kids, Boden ,Gap, White Company and Joules to name a few.”

Carousel is a real treasure in these tough economic times. All purchases contribute towards your bit for the environment, as everything is in effect recycled. Every item of clothing is good quality and competitively priced and if you have a growing family there is also the opportunity to sell your children’s much loved but unwanted clothes directly through Carousel.

Carousel partner Libby added: “The business is built on the passion of both Jo and I, to not only do something for ourselves, but to provide a real service for people who wish to recycle their children’s clothing and do it locally with as little fuss as possible. Our vintage themed shop is a haven with everything from baby-grows to stylish wardrobes for your kids.”

So whether you are buying, selling or simply window shopping, Carousel is a great find!

Carousel, 7 The Courtyard, Montpellier, Cheltenham, GL51 1SR. Tel - Libby 07919 881888/Jo 07868 556382.