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Food Fanatics

Food Fanatics Deli receives Gold for its Fairtrading

Popular Winchcombe delicatessen Food Fanatics has scooped a Gold Award for promoting and selling Fairtrade goods to customers. The Winchcombe-based deli, run by Martin Williams and Richard Faulkner, won the golden accolade for Best Food Outlet in the South West Fairtrade Business Awards staged in Bristol.

The North Street store that opened in 2004, was selected from scores of entries from across the South West region as a gold winner by an independent panel of judges. Presenting Martin with the award was entrepreneur and chef Levi Roots – who achieved fame and fortune after his appearance on the BBC’s Dragons Den programme.

Martin attended the awards ceremony at the Colston Hall in Bristol, with Janet Dufton, Winchcombe’s Fairtrade Coordinator.

He said: “We were aware we were getting an award of some sort, but it was a fantastic surprise when we found out we’d won gold. We’re very committed to increasing awareness of Fairtrade products and increasing sales and they feature prominently in the delicatessen. We stock a wide range of items, we use them in our coffee shop and Fairtrade goods always take pride of place in the customer promotions we run.

“To win a regional gold award shows we’re obviously doing the right thing! Our ethos is one of providing a good variety of quality products, giving a -friendly, personal service and taking a community-focused approach to our business. Since we moved into the larger premises the new coffee shop has become a focal point for shoppers. We offer a wi-fi link and of course Fairtrade products and we have much more space for customers to peruse goods at their leisure, enjoy a light bite and to literally stop and smell the coffee!”

“It’s going really well and we’d like to thank all our customers and the community in general for its ongoing support.”