The Cheltonian > Articles

Bursting Anti-Ageing Myths

Roll back the years with our alternative guide to anti-ageing. crack

If your beauty cabinet is brimming with half-used anti-ageing products that once promised to be the next big thing in zapping wrinkles, you’re not alone. The quest to diminish frown lines and crows feet from our faces is big business and in Britain we spend an estimated £700 million a year on moisturising creams. When eye creams and DIY facial massages just aren’t enough, beauty gadgets can be a pain-free alternative to the Botox needle. But are such wonder gadgets too good to be true? Our skincare experts offer their take on the at-home treatments that claim to help hold back the years.

Slendertone Face £300 (
The claim: A face lift from the inside out. Boosts muscle volume to lift and plump the skin and reduce the appearance of fine lines and wrinkles.
Expert opinion: “This causes muscle stimulation which will increase tone and tighten the area, but only to a limited degree,” says Dr Patrick Bowler, medical director of Court House Clinics (
“I would advise those expecting the same results as a facelift to be wary. The Slendertone Face does have clinical trials to back up the product and whilst it is known that muscles rapidly relax after toning, regular and long-term use may induce a longer tightening of the area.”

Olay Total Effects Mask £18.99 for five (Boots nationwide).
The claim: Fights seven signs of ageing. Reduces the appearance of fine lines, wrinkles, and age spots.
Expert opinion: Dr Stefanie Williams, dermatologist at the European Dermatology London (, says: “This mask does contain some ingredients that, in principal, make sense for improving age spots and fine lines.
“However, the main issue that I have with anti-ageing masks in general is that their contact with skin is neither long nor frequent enough to do any real good.”

Leaf & Rusher TX Roller Dermal Roller £90 (
The claim: Locks in skin-building nutrients and supports collagen and elastin repair.
Expert opinion: “Microneedling has been proven to be very effective at reducing fine lines and wrinkles, acne scarring, sun damage and stretch marks,” explains Dr Ravi Jain, cosmetic dermatological surgeon at Riverbanks Clinic (
“Combing with skin nutrients is a good idea as long as they are prescribed by your skin care professional. However, for best results you need to have treatments which have needles long enough to reach the deeper layers of the skin and these will need a local anaesthetic to be applied in a clinic setting. Home kits are great for maintenance and minor improvements.”

The Nifty Wrinkle Wand £29.99 (
The claim: Banishes fine lines and wrinkles, dark circles, and under eye puffiness using electro therapy and muscle stimulating technology.
Expert opinion: “As we have 32 different muscles in the face, a non-professional needs to have a clear understanding of the muscles that they will be working on,” warns Vicky Dallimore, senior instructor at The International Dermal Institute (

“We would highly recommend seeking professional treatments in this capacity so that maximum results may be obtained.”

Lotion larder
If you’re a moisturiser traditionalist, you’ll be spoilt for choice with the latest anti-ageing lotions and potions on the shelves. Here are some of the newest wrinkle-beaters on the block that have the beauty world talking:

Clinique Even Better Clinical Dark Spot Corrector £37.50 (Selfridges/nationwide): Shown in clinical tests to give results in diminishing age spots equal to hydroquinone - a prescription strength cream for pigmentation irregularities.

Boots No7 Protect & Perfect Intense Serum £19.75:
The British Journal of Dermatology name-checked the beauty product and declared it “rare” to find such anti-ageing benefits in an over-the-counter product.

L’Oreal Youth Code from £14.99 (nationwide):
The first range of anti-ageing products available on the supermarket shelves based on breakthrough research on skin genes.