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True Blue

Get The Blues This Summer crack

We’re not suggesting for one moment denim has ever slipped off the style radar but some seasons it’s bigger than ever... and this one trumps them all. The fashion world has well and truly got the blues this spring. Designers just can’t get enough of denim, so much so, they’re breaking all the rules by layering denim over denim.

On the catwalks, the likes of Ralph Lauren, Dolce & Gabbana and Twenty8Twelve didn’t just include a dash of the blue stuff, models showcased denim overdose head-to-toe styling.

This season, the denim trend isn’t just about your old faithful jeans - we’re talking about a true blue takeover in your wardrobe with denim jackets, shirts, shorts, dresses, skirts and shoes teamed together to complete the jean-ius look.

Up until now denim has been lurking in the back of wardrobes as a casual staple you can pull on without thinking, but no more; now it’s firmly in the spotlight for both tomboys and girly girls alike. So if you’re guilty of demoting your denims, this season’s the time to give the hard-working cotton a stylish promotion and embrace its versatility. By the end of summer, denim fever will undoubtedly be in your genes.

Double denim

Mixing up denim with denim isn’t an art form - the look should be ‘I’ve just thrown this together’, Alexa Chung-style.

If you’re not brave enough to dabble in the top to-toe trend, utilise your denim with layering instead, such as a shirt or jacket slung casually over a dress. This spring, the must-have denim washes should look like they’ve been washed a thousand times or bleached in scorching sunshine. Chloe Lonsdale, founder of MiH Jeans, recommends looking for: “Faded blues with a subtle mottled, pigment dye effect, and super-bleached blues that seem almost white but have a beautiful blue undertone.”

Styling tip: Working the same type of denim this season gets the fashionable thumbs up but alternating denim styles and washes shows a bit more individuality.
Try: Dorothy Perkins denim shorts, £20; Marks & Spencer oversize denim shirt, £29.50; Freemans denim jacket, £59; French Connection denim dress, £90.

Jump-for-joy jeans

Denim traditionalist? Ignore the catwalk trend for doubling up your denim and put all the emphasis on your jeans.From skin-tight ‘jeggings’ (that’s a legging/jean fusion) through to low-slung boyfriend jeans, there’s a shape to suit every denim junkie.

“It’s all still about slim silhouettes, with fabric going super lightweight for spring, so the jeans feel like a second skin,” Chloe explains.

“This is actually good news for curvier women as the fabric being used is incredibly forgiving and stretchy.

“We are also seeing a return to ‘proper’ jeans again with the emphasis on great fit, such as the true bootcut leg that led the denim market over a decade ago, as well as the continuing slouchy, boyfriend look.”

Styling tip: For instant springtime glamour, roll up the hem of your jeans and team with a killer pair of heels flashing a flirty glimpse ofyour ankles.
Try: MiH Paris Bleached jeans, £143; Primark lightwash skinny jeans, £8; Lee Kunae vintage boyfriend jeans, £100; Warehouse denim hareems, £38.

Denim extra delights

If you’re one step ahead of the catwalks and your wardrobe is already overspilling with denim attire, take the trend one step further with statement accessories.

Shoes have been given a denim makeover in soft blue fabrics, from sporty casual espadrilles to vertiginous platform heels. Add them to denim jeans if you dare for the all-blue look.

Bags haven’t escaped the denim craze either so look for slouchy holdalls, messenger bags or even 1980s-style bum bags as seen at Dolce & Gabbana. Ralph Lauren took the head-to-toe look to the limit with denim wash baker boy hats.

Styling tip: The denim-on-denim look doesn’t extend to multiple accessories so either work shoes, bag, or hat - but never all three together.
Try: Schuss Capri knot denim platform sandals, £39.99; Diesel dyed denim laced pumps, £70 at ASOS; River Island denim duffle bag, £34.99; Accessorize Blue Belle stripy denim holdall, £35.